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Branding Guidelines: Files

SIGMA LAMBDA BETA BRAND RESOURCE CENTER 

All files contained on this page are trademarks of Sigma Lambda Beta International Fraternity. Third-parties may not use any of these graphics without the expressed permission of Sigma Lambda Beta International Fraternity or without the appropriate licenses through Greek Licensing.  Third-parties may not alter any of these graphics.

Brothers of Sigma Lambda Beta are encouraged to utilize these graphics for marketing and operational purposes.  However, Brothers may not, under any circumstance, alter these files in any way. Never attempt to recreate a graphic. Download original artwork below.

BRAND GUIDELINES

Brand, Visual, and Logo Guidelines for Sigma Lambda Beta. This PDF document shows proper use of our image assets, colors, branding, and merchandise requirements. 

SIGMA LAMBDA BETA LOGOS & VISUALS

The following download links below contain .ZIP files of our assets in both vector and commonly used formats such as .PNG or .JPEG. Please never recreate an asset. 

SLB_logo_screen-web.png

SIGMA LAMBDA BETA LOGO

This is Sigma Lambda Beta's main visual asset. Please read our Brand Guidelines above for examples on how we like you to use it.

Kappa_logo_edited.png

COLLEGIATE & ALUMNI ENTITY LOGO

This is the visual asset we prefer our collegiate and alumni entities to use.

SLB_woodmark_purple.png

WORDMARK

Our wordmark reinforces our brand and useful for print publications, letterheads, business cards, etc.

SLB_crest_clean_72ppi.png

The official crest of Sigma Lambda Beta is a representation of our culture and values. The use of the crest is acceptable as a supporting element and secondary to our main logo.

CREST

SLB_stallion_whitebody.png

The white stallion mustang is the official mascot of our fraternity. This version of the mascot (and its official color variations) are the only acceptable visual asset that should be used. 

MUSTANG

SLB_key.png

FRATERNITY KEY

The Sigma Lambda Beta key is a supporting visual asset for our brand and should be secondary to our main logo.

OFFICIAL COLORS OF SIGMA LAMBDA BETA

The main colors of Sigma Lambda Beta are royal purple and white. Alternative colors that can be used in conjunction with Sigma Lambda Beta's branding are black and gray.

ROYAL PURPLE

Pantone: 2597
CMYK: C79 M100 Y7 K3
RGB: R92 G43 B133
Hex: 5C2B84

WHITE

CMYK: C0 M0 Y0 K0

RGB: R255 G255 B255

Hex: ffffff

GRAY

Pantone: Cool Gray 10

CMYK: C61 M53 Y48 K19
RGB: R101 G101 B106
Hex: 656569

Branding Guidelines: Services

BLACK

CMYK: C0 M0 Y0 K100
RGB: R0 G0 B0

Hex: 000000

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